EA
Elena Astor
founder · principal
Fifteen years building software for businesses that don't have a tech team. Allergic to jargon.
About
A small AI consultancy that advises first — then builds.
There's a lot of noise about AI right now. We're more interested in the quiet version: one well-built agent that saves a real team real hours, every week, without anyone having to think about it.
Why we exist
The tech finally caught up to the boring jobs.
For years, "automation" meant brittle scripts that broke the moment something changed. Now AI can read a messy email, understand a phone call, and figure out the next step the way a capable new hire would.
But most businesses don't need a moonshot. They need the phone answered, the inbox triaged, the invoices entered. So that's what we advise on and build — and we explain every bit of it in plain English, because you shouldn't need a computer science degree to run your own company.
What we optimise for
Hours back
not "engagement", not vanity demos
Trust
every action logged, reversible, supervised
Ownership
built so you can take the keys whenever
How we work
Six things we believe
01
Start small.
One use case, shipped and proven, beats a grand roadmap that never ships.
02
Show, don't pitch.
We'd rather put a working prototype in front of you than another slide.
03
Keep a human in the loop.
Agents handle the routine and ask before anything consequential.
04
Speak plainly.
If we can't explain it without jargon, we don't understand it well enough.
05
Your data is yours.
Never sold, never used to train public models, scoped to the job at hand.
06
Build to hand over.
No lock-in. You should be able to take what we build and run.
Who you'll work with
A small senior team — no handoffs to juniors.
The people you meet on the first call are the people who advise you and build your solution. That's the whole point of staying small.
MR
Marco Reyes
head of delivery
Turns "we waste hours on this" into a working agent on a calendar you can hold us to.
JK
Jun Park
AI engineer
Lives in the guardrails — making sure agents do the right thing and ask when they shouldn't.
NS
Nadia Saleh
solutions & care
Your point of contact after launch — watching the numbers and tuning as you grow.
Team shown is illustrative — replace with your own people and photos.
Let's talk like humans.
Thirty minutes, no slides, no obligation. Tell us what eats your team's time and we'll tell you, honestly, whether AI can help.